Rachel Lark

Overview

Rachel Lark's brand identity required a distinctive mark that communicated her confrontational, unique, and playfully bold approach to creativity. The logo needed to capture her raw authenticity while reflecting her femme-forward, taboo-breaking artistry that invites audiences into transformative experiences through humor and radical self-expression.

Approach

The design process involved extensive exploration to authentically capture Rachel's ethos through visual form. I began with black and white concepts, testing various typographic treatments and symbolic elements. The exploration evolved into full-color iterations, carefully balancing her playful yet confrontational personality. The final phase introduced thoughtfully applied textures that enhanced the logo's tactile quality and reinforced her raw, unfiltered aesthetic.

Results

I delivered a distinctive brand mark with versatile applications including letterform and monogram variations. The final logo successfully embodies Rachel's bold rawness through carefully crafted textures and color choices, creating a memorable identity that authentically represents her mission while maintaining broad application flexibility across various media.