Rachel Lark
MUSIC
Logo, album artwork, and brand development and bible
Logo
Overview
Rachel Lark's brand identity required a distinctive mark that communicated her confrontational, unique, and playfully bold approach to creativity. The logo needed to capture her raw authenticity while reflecting her femme-forward, taboo-breaking artistry that invites audiences into transformative experiences through humor and radical self-expression.
Approach
The design process involved extensive exploration to authentically capture Rachel's ethos through visual form. I began with black and white concepts, testing various typographic treatments and symbolic elements. The exploration evolved into full-color iterations, carefully balancing her playful yet confrontational personality. The final phase introduced thoughtfully applied textures that enhanced the logo's tactile quality and reinforced her raw, unfiltered aesthetic.
Results
I delivered a distinctive brand mark with versatile applications including letterform and monogram variations. The final logo successfully embodies Rachel's bold rawness through carefully crafted textures and color choices, creating a memorable identity that authentically represents her mission while maintaining broad application flexibility across various media.
Album Art
Approach
Deep immersion into Rachel's ethos guided every design decision. For the brand identity, I explored bold, raw aesthetics that communicated her playful yet confrontational tone through distinctive letterforms and monogram variations. The comprehensive brand book included ethos driven directives and functional branding guidelines for potential collaborators. I provided curated imagery, copy editing and layouts. The album cover process involved extensive exploration, translating themes of sexual liberation into heightened and bright imagery that maintained her signature tone.
Brand Book
Results
I delivered a cohesive brand system including multiple logos, album artwork for print and digital, and a comprehensive brand book. Deliverables ensured collaborators and stakeholders can honor Rachel's mission of authentic, transformative art that invites audiences into meaningful change.