LOGO
Pacific Rim
Overview
To celebrate the 10-year anniversary of Pacific Rim, Legendary Entertainment required a commemorative logo that honored the franchise’s epic scale. The mark needed to feel both celebratory and cinematic, versatile enough for use across merchandise, social campaigns, and industry events.
Approach
I reinterpreted the original franchise logo, introducing new colorways, textures, and responsive lighting effects to capture a sense of commemoration and grandeur. Drawing from in-world motifs, I balanced continuity with fresh design elements, ensuring the anniversary mark felt both authentic and elevated across formats.
Results
The final anniversary logo was deployed across merchandise, digital promotions, and large-format displays at licensing expos. Its adaptability in both full color and vector applications reinforced the Pacific Rim identity while delivering a bold, celebratory update that resonated with fans and industry audiences alike.