Licensing Expo Las Vegas
Results
The project built on the success of Dusko Goes to Space, expanding the series’ educational potential and demonstrating its adaptability across formats and subject matter. With an emphasis on ecology and wildlife, Dusko Goes to Sea built on the visual world of the series while offering a fresh, meaningful learning experience for young readers.
Overview
For three consecutive years, I designed large-scale print and marketing assets for Legendary Entertainment’s presence at the Las Vegas Licensing Expo, the premier global marketplace for brand extension. My contributions included creating the take-home pamphlet showcasing current and upcoming projects, designing commemorative branding for the Pacific Rim 10-year anniversary, and prepping wall graphics exceeding 10 feet tall for the booth.
Challenge
I translated marketing goals into assets that worked across multiple scales—from handheld collateral to towering booth graphics. This required meticulous large-format file preparation, ensuring print quality and consistency at every dimension. Each asset was tailored to licensing professionals, balancing aesthetic impact with strategic brand messaging to highlight proven legacy titles and emerging projects.
