Licensing Expo Las Vegas
Overview
For three consecutive years, I designed large-scale print and marketing assets for Legendary Entertainment’s presence at the Las Vegas Licensing Expo, the premier global marketplace for brand extension. My contributions included creating the take-home pamphlet showcasing current and upcoming projects, designing commemorative branding for the Pacific Rim 10-year anniversary, and prepping wall graphics exceeding 10 feet tall for the booth.
Challenge
I translated marketing goals into assets that worked across multiple scales—from handheld collateral to towering booth graphics. This required meticulous large-format file preparation, ensuring print quality and consistency at every dimension. Each asset was tailored to licensing professionals, balancing aesthetic impact with strategic brand messaging to highlight proven legacy titles and emerging projects.
Results
The final deliverables reinforced franchise recognition while generating excitement around upcoming titles, positioning Legendary’s franchises to stand out in a highly competitive licensing environment. My work contributed to a polished, professional showcase that effectively communicated the strength and longevity of Legendary’s properties to global partners.