Rachel Lark
MUSIC
Logo, album artwork, and brand development and bible
Overview
Working with genre-bending musician Rachel Lark required capturing her unique blend of brutal honesty, infectious humor, and radical self-expression. The project included complete brand development including logo creation, brand guidelines, and album artwork that encompassed her femme-forward, taboo-breaking approach to art.
Album Artwork
Approach
Deep immersion into Rachel's ethos guided every design decision. For the brand identity, I explored bold, raw aesthetics that communicated her playful yet confrontational tone through distinctive letterforms and monogram variations. The comprehensive brand book included ethos driven directives and functional branding guidelines for potential collaborators. I provided curated imagery, copy editing and layouts. The album cover process involved extensive exploration, translating themes of sexual liberation into heightened and bright imagery that maintained her signature tone.
Brand Book
Results
I delivered a cohesive brand system including multiple logos, album artwork for print and digital, and a comprehensive brand book. Deliverables ensured collaborators and stakeholders can honor Rachel's mission of authentic, transformative art that invites audiences into meaningful change.
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