Cuties Commercial
STORYBOARDING
Cuties commercial pitch for Unmanned Media
Overview
I was commissioned by Unmanned Media to create full-color storyboards for a commercial pitch for Cuties tangerines. The concept follows a father and daughter grocery shopping, ending in a humorous and surreal twist where the daughter transforms into a giant Cutie.
Approach
Working with director and producer, I translated the production company’s animatic into storyboards that clearly conveyed tone, pacing, and shot design. My process focused on visual storytelling that highlighted the off-beat charm of the narrative, providing the creative team with a polished pre-vis pitch.
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